Episode 13 - Knowing Your Worth and Getting Paid What You Deserve with Richelle Parham of Universal Music Group

EPISODE DESCRIPTION:

Richelle Parham is an American marketer and the former Vice President and Chief Marketing Officer for eBay. Richelle opens up to Tracy about her journey and what eventually led to her career with eBay. Richelle discusses the significance of workplace culture, and how she wants to ensure that her legacy is a story of passion and inspiration. Tune in as Richelle explains why staying too long at one job may set you back financially. Making professional moves can lead to more income. In addition, Tracy and Richelle chat about the importance of creating change for women and people of color in the investing space. 

IN THIS EPISODE:

[06:40] Richelle opens up about her background. 

[18:10] How Richelle’s path led her to big-name places like AT&T, Digitas, and eBay. 

[22:35] What it was like being the only person of color in a boardroom. 

[34:20] About the legacy that Richelle left at eBay.  

[39:30] When you stay somewhere for too long, you may not realize that you are getting grossly underpaid. 

[45:50] Richelle never expected to be on the investing side of things; she talks about reveals how she landed in the investment space. 

[51:15] How Richelle wants to create change for women and people of color as an investor and as a business builder. 

KEY TAKEAWAYS:

Every day you're building your legacy; every day, someone is going to tell the story of you. 

Staying at a job for too long can actually lose you money – make sure you are not underpaid!

As women, we should not assume that we are getting paid enough – demand more from your job! 

Institutional investors must help close the race and gender gap. 

QUOTES:

“Every day, someone is going to tell the story of you. What do you want that story to be?”

“So the benefit I have as a marketer is I tell stories.”

BIO:

Richelle Parham is a seasoned senior-level executive, who possesses more than 25 years of global strategy and marketing experience for prolific corporations such as eBay, Visa, Digitas and Citibank. She has a proven track record of leading high-performing business and marketing teams, utilizing strategic and analytical decision-making expertise to successfully drive key business performance. In 2019, Ms. Parham joined WestRiver Group, as a Managing Director. WestRiver Group provides integrated capital solutions to the global innovation economy with investments focused on technology, life sciences, energy and experiential sectors. She was previously a General Partner of Camden Partners, a private equity firm, focused on investing in growth-stage global consumer companies.

While at Camden Partners, Ms. Parham founded and served as Executive Chairman of the board of directors of Shyn, a direct-to-consumer oral care company spun out of a Camden Partners portfolio company. Prior to Camden Partners, Ms. Parham served as VP Chief Marketing Officer of eBay, where she leveraged her background in consumer and digital marketing to develop strategies and execute all marketing activities to reach 180+ million active eBay users. Ms. Parham was responsible, globally, for eBay brand strategy and brand marketing, Internet marketing and CRM. She was also responsible for all areas of eBay North American marketing, including customer product marketing, loyalty and relationship marketing, seller marketing and social. Prior to joining eBay, Ms. Parham served as head of Global Marketing Innovation and Initiatives, and head of Global Marketing Services at Visa Inc. Her experience also included 13 years at Digitas, a leading global marketing agency, where she held senior leadership roles, including SVP General Manager of the agency's Chicago office. Throughout her career, Ms. Parham has received many awards and honors, which include being named to Savoy “Most Influential Women in Corporate America”, Black Enterprise “Power in the Boardroom”, Forbes “50 Most Influential CMOs in the World”, and Fast Company “Most Creative People in Business 1000”. Additionally, she received the Women of Influence award by the Silicon Valley/San Jose Business Journal, while being inducted into the World Association for Cooperative Education Co-op Hall of Fame. A strong advocate of empowering female leaders through STEAM programs, Ms. Parham served on the advisory board of Girls Who Code. She has also served on the board of directors for Best Buy (NYSE: BBY) since 2018, e.l.f. Beauty (NYSE: ELF) since 2018, LabCorp (NYSE: LH) since 2016, and Scripps Network Interactive (NYSE: SNI) from 2012 to 2018. Ms. Parham holds double Bachelor of Science degrees in Business Administration and Design Arts from Drexel University. She became a member of the Drexel University Board of Trustees in 2014.

CONNECTIONS:

Find Richelle Parham on Twitter.

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Until next time… High Five